There are two kinds of companies, those that work to try to charge more and those that work to charge less.
- Jeff Bezos
The same is true for attention. There are technologies made to capture as much of your attention as possible, and others designed to stay out of your way.
The first category includes feed apps (Facebook, Twitter, Insta) with infinite scroll; video apps with autoplay; and any app with too many notifications. The second category includes utilities (Uber, Venmo, Waze), tools like Shazam, and apps like Five Minute Journal.
Which kind are you working on?
In the early days at Google, they had a beautiful KPI. They tracked time spent on google.com--and the goal was to get it as short as possible! The better the search algorithm, the simpler and faster the page, the quicker people would find what they were looking for.
We need calm technology. Perfection is achieved not when there is nothing left to add, but when there is nothing left to remove.